Turn AI risk into responsible growth
I help EU-based and EU-facing marketing teams and digital agencies use, build and deliver AI-enabled work with clearer priorities, safer workflows and stronger client trust.
Not sure where your marketing team is exposed? ↓
Free · Takes 2 minutes · Results sent to your inbox
For educational and operational clarity purposes only. This check does not constitute legal advice or a formal compliance assessment.
AIGP-certified (IAPP)
·
20 years in digital marketing
·
Former agency founder
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AIGP-certified (IAPP) · 20 years in digital marketing · Former agency founder ·
Your team is already using AI.
Can you explain, control and stand behind it?
Do you currently know:
which tools and data are actually being used, by whom;
who owns each decision, and who reviews AI-assisted work before it goes out;
which client- or brand-facing uses carry the most risk;
what your team can confidently say when a client or procurement team asks;
when you need to bring in legal, privacy, security, or technical expertise.
One uncontrolled workflow is enough to create a real problem with client trust, confidential data, an inaccurate claim, or a brand reputation issue.
GDPR and the EU AI Act are becoming part of everyday marketing decisions
Since 2 August 2026, certain EU AI Act transparency obligations apply to specific AI systems and uses. AI literacy obligations already require providers and deployers to take measures appropriate to the people using AI on their behalf.
What applies to your organisation depends on the tools, data, intended use, audiences and role you play in the value chain.
I help marketing teams bring those considerations into practical decisions about workflows, ownership, review and client delivery.
How I help
01
Audit your stack
I map the AI tools, workflows, data and client-facing uses that shape your real exposure.
02
Explain the exposure
I turn complex AI, GDPR and EU AI Act considerations into clear priorities your team can understand and act on.
03
Prioritise practical action
I help you put usable rules, review points, ownership and team guidance around AI use and AI-enabled delivery.
Built by someone who understands marketing delivery
After 20 years in digital marketing and building my own agency, I know the pressure behind every new tool, client deadline and AI-enabled offer.
I bring that experience to practical AI governance for EU-based and EU-facing teams, translating GDPR and EU AI Act considerations into workable decisions around data, review, ownership and delivery.
20 years in digital marketing · Agency founder · AIGP-certified
Who is this for?
Your team is:
using AI across content, campaigns, data, and marketing operations, and/or
you're building AI-enabled customer experiences to sell.
You need clear ownership, practical review points, and guidance your team will actually follow, especially when procurement or a client questionnaire asks you to prove it.
Digital Agency CEOs
Marketing needs to move fast.
Legal, DPO, and security need to be sure it's safe. Right now those two pressures may be in conflict, with no shared framework to resolve it.
I help you map AI use across marketing workflows, prioritise the risks worth addressing first, and create guardrails your team can work inside of, without slowing everything down.
In‑House CMOs
Start here
Not sure where to begin? Start with the free AI Exposure Check.
In two minutes, you can spot common gaps across AI tools, client data, human review, transparency, team training and incident readiness, and see what may deserve attention first.
Free · Takes 2 minutes · Results sent to your inbox
For educational and operational clarity purposes only. This check does not constitute legal advice or a formal compliance assessment.